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Branding  Proposal for Western Diocese of the Armenian Church

Prices and information are to be treated as confidential.

Price Proposal, March 2024

Briefly About Us

Since 2011, we've transformed hundreds of businesses into recognizable brands.

Company Founders

Eduard Kankanyan & Karen Babajanyan

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12+

years of experience

700+

branding projects

1350+

5★ ratings on Google

We're In The Spotlight

Two Offices, One Ocean Apart

Yerevan → Toronto

Solutions Tailored for You

Corporate Branding

  • Brand strategy
  • Naming
  • Logo and identity design
  • Brand guidelines

Product Branding

  • Packaging design

  • Label design

  • Selection of materials and finishes

  • Print supervising

Design Subscription

  • Print materials

  • Digital assets

  • Social media content

  • Corporate identity enhancement

Creative Campaigns

  • Key visual and concept creation

  • Multi-platform campaign integration

  • Design formatting and execution

  • Content creation

Work Highlights

Branding  Proposal for Western Diocese of the Armenian Church

What's Included In Brand Guidelines

Our brand guidelines are available in two formats: either as web portals or as PDF files.

INTRODUCTION
1. Getting Started 
2. ​Using The Guideline

3. About The Brand

4. Mission

5. Customer Promise

 

FOUNDATION

Logo

1. Logo Concept
2. Primary Logo
  2.1. Horizontal 
  2.2. Vertical
3. Secondary 
4. Simplified 
5. Monochrome 
6. Color Versions
7. How To Use
8. Things To Avoid
9. Borders
10. Sizes
11. Positions
12. Partner Lockups

13. Product Logos

Supporting Elements

1. Patterns
2. Backgrounds
3. Brand Elements

Colors

1. Core Colors
2. Secondary Colors
3. Type Colors

4. Product Colors

5. Theming

Typography

1. Approach

2. Product Text Styles
3. Primary Fonts

4. Secondary Fonts

Tone of Voice

1. Principles
2. How To Speak
3. Right Place, Right Tone

4. Using The Right Words

Photography

1. Principles
2. When To Use Photography
3. Lifestyle

4. Product

Icons

1. Approach
2. Choosing The Right Icon
3. Color Variations

4. Key Product Icons

5. UI Icons

6. Sizing

Illustrations

1. Approach
2. Styles
3. Lifestyle

4. Product

BRAND COMMUNICATION
​​Advertising

1. Digital

  1.1. Product

  1.2. General
2. Outdoor
  2.1. Billboard 
  2.2. Street Format
  2.3. LED Screen 

  2.4. Transit

  2.5. Wide Format
3. Indoor

  3.1. X-Banner

  3.2. Rollup

  3.3. Backdrop

  3.4 Presswall

  
​Marketing Collateral 

1. Product Brochures
2. Product Flyers
3. Posters
4. Stationery
  4.1. Business Cards
  4.2. Letterheads
  4.3. Envelopes
  4.4. Notebooks
  4.5. Stickers
  4.6. Pens
5. Shirts
6. Hats
7. Promo Assets

Packaging
1. Sim Cards

2. Bags

3. Wrapping Paper

4. Stickers

Branch

1. Uniform

  1.1. Male

  1.2. Female

  1.3. Technical Staff

2. Signage

  2.1. Outdoor

  2.2. Indoor

  2.3. Interior Branding

  2.4. Navigation Signs

3. Screens

Digital

1. Templates

  1.1. Powerpoint

  1.2. Word

  1.3. Email
2. Email Signature
3. Favicon

4. App Icon

 

Social Media
1. Facebook

  1.1. Cover

  1.2. Profile Picture

  1.3. Announcement

  1.4. Product Post

2. LinkedIn

  2.1. Cover

  2.2. Profile Picture

  2.3. Job Announcement

  2.4. Product Post

3. Instagram

  3.1. Profile Picture

  3.2. Highlights

  3.3. Job Announcement

  3.4. Product Post

  3.5. Story

4. TikTok

 

LEGAL

1. Trademark
2. Copyright 
3. Brand Protection 

 

BRAND MANAGEMENT

1. Updating Guidelines
2. Maintaining 

 

​Conclusion​​

1. Need Help?
2. Resources and Downloads

3. Contacts

Ինչ սպասել պրոեկտից

Այս ընկերություններն են արդեն օգտվում են մեր դիզայներական ընթացիկ սպասարկումից

Synopsys

տեսակը՝ կորպորատիվ

ինչ ենք անում՝ սոց ցանցերի պոստերի դիզայն, կատալոգներ, միջողառուման ձևավորում, հաշվետվություններ, լոգոներ

Daroink

տեսակը՝ արտադրություն

ինչ ենք անում՝ բրենդինգ, արտադրանքի  փաթեթավորման դիզայն, մաքեթինգային նյութերի դիզայն

Marianna

տեսակը՝ արտադրություն

ինչ ենք անում՝ բրենդինգ, արտադրանքի  փաթեթավորման դիզայն, մաքեթինգային նյութերի դիզայն

What's Included In Brand Guidelines

INTRODUCTION
1. Getting Started 
2. ​Using The Guideline

3. About The Brand

FOUNDATION

Logo

1. Logo Concept
2. Primary Logo 
  2.1. Horizontal 
  2.2. Vertical
3. Secondary 
4. Simplified 
5. Monochrome 
6. Color Versions
7. How To Use
8. Things To Avoid
9. Borders
10. Sizes
11. Positions
12. Partner Lockups

Supporting Elements

1. Patterns
2. Backgrounds
3. Brand Elements

Colors

1. Core Colors
2. Secondary Colors
3. Type Colors

4. Product Colors

5. Theming

Typography

1. Approach

2. Product Text Styles
3. Primary Fonts

4. Secondary Fonts

Photography

1. Principles
2. When To Use Photography
3. Lifestyle

Icons

1. Approach
2. Choosing The Right Icon
3. Color Variations

Illustrations

1. Approach
2. Styles
3. Lifestyle

BRAND COMMUNICATION
​​Advertising

1. Digital

2. Outdoor
  2.1. Billboard (6x3, 9x3)
  2.2. Street Format (1.2x1.8)

3. Indoor

  3.1. X-Banner

  3.2. Rollup

  3.3. Backdrop

​Marketing Collateral 

1. Stationery
  1.1. Business Cards
  1.2. Letterheads
  1.3. Envelopes
  1.4. Notebooks
  1.5. Stickers
  1.6. Pens

  1.7. Folder (A4)

  1.8. Employee Badge (55x85mm)

2. Shirts
3. Hats

 

Digital

1. Templates (Files In Canva)

  1.2. Presentation 

  1.3. Email
2. Email Signature
3. Favicon

Social Media (Files In Canva)
1. Facebook

  1.1. Cover

  1.2. Profile Picture

  1.3. Post

2. Instagram

  2.1. Profile Picture

  2.2. Highlights

  2.3. Post

  2.4. Story

3. LinkedIn

  31. Cover

  3.2. Profile Picture

  3.3. Post

 

LEGAL

1. Trademark Description
 

GUIDELINES INFORMATION

1. Updating Guidelines
2. Maintaining 

 

CONCLUSION

1. Need Help?
2. Resources and Downloads

3. Contacts

Project Stages

project start

discovery meeting

research 

concept development
3 versions

concept

presentation

working on

feedback

developing 

brand guidelines

delivering

the files

finalizing

the project

project end

50% down payment

25% second payment

25% final payment

Pricing

Branding

Package Includes:

  • Concept Development (3 versions)

  • Logo Design

  • Identity Design

  • Brand Management Platform™

Total Price

US$ 12,990

concept presentation:
6-7 weeks after starting the project 

Website

Package Includes:

  • Wix Template Customization

  • Visual Content Design

Total Price

750,000 ֏

+ 20% VAT

concept presentation:

8 weeks after starting the project 

Email Newsletter
Template

Package Includes:

  • E-Newsletter Design 

  • Responsive Design

  • Initial Visual Content Design

Total Price

US$ 1,990

concept presentation:
6-7 weeks after starting the project 

Website

Package Includes:

  • Wix Template Customization

  • Visual Content Design

Total Price

750,000 ֏

+ 20% VAT

concept presentation:

8 weeks after starting the project 

If You Have Questions

To Start Contact Our Team

Eduard Kankanyan

co-founder & creative director

+1 (647) 915 6676 
eduard@braind.am

Karen Babajanyan

co-founder & branding director

+374 (98) 02 04 86 
karen@braind.am

Gayaneh Margaryan

project manager

+374 (77) 22 55 95 
team@braind.am

(+374)11 55 52 88
info@braind.am 
19 Pushkin St., 0010
Yerevan, Armenia

Braind® Yerevan 

(647) 915 6676
info@braind.ca
245 Davisville Ave., M4S 3H4
Toronto, ON, Canada

Braind® Toronto

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